Monday, September 25, 2017

How to make your blog visible to search engines

Getting a good placement in Google search results may be tough, but you can make life a lot easier for yourself and your website by taking some simple, Google-recommended, steps to help the search engine giant know you’re there.
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In this article, we give you some key tips to make Google sit up and notice your site.

1. Register your site with Google Search Console

Google Search Console (formerly Webmaster Tools) is a free service from Google that allows you to submit your website (and its sitemap) to Google for indexing.
That’s not all though: you can use the tool to do a lot of other useful things including:
  • check important backlinks to your site
  • ensure that Google is not experiencing any crawl errors with your site
  • let Google know if different versions of your websites exist for different countries
  • view the kinds of search queries that are driving traffic to your site.
Most importantly, by registering your site with Google Search Console you are telling the search giant that your website exists. Which of course is the starting point to appearing in search results.
As soon as you register your site with Search Console, Google will send you an email with several tips about how to use the tool to maximise your visibility in results. Make sure you follow them!

2. Link your site to Google MyBusiness

Registering your business on Google My Business (essentially the successor to Google Places) can help it appear in relevant geographic search results.
When you do this, Google will send a postcard containing a pin to your business address – you can use this to ‘verify’ your business with Google.
This verification lets Google know that your business operates in the physical location you stated, meaning that you have a stronger chance of appearing in search results – and on Google Maps – for people who are searching for a business like yours in the area in which you operate.
If, for example, you run a web design business in Balham, London and somebody with a Hackney IP whacks ‘web design Balham’ or even ‘web design’ into Google, you may surprise yourself by popping up in a higher-than-expected position in search.

3. Start using Google+ properly

When you register your business with Google MyBusiness, you will be provided with a Google+ page (if you don’t already have one). Use it! When you post links to your site or blog articles on your Google+ page, these get indexed by Google, and occasionally pop up in search results.
Furthermore, Google are increasingly showing business’ Google+ pages in search results when people search for that that business' name (usually in a big, hard-to-avoid box on the right-hand side of the results).
This means that potential customers are now quite likely to click on the Google+ page and not your website – so if your Google+ page isn’t updated or contains incorrect information (like an old telephone number), then this is going to work against you.
There is a debate to be had as to whether the number of Google 'plus ones' has any bearing on search results (Google says not, but some Moz data suggests otherwise) - but either way it’s a good idea to let people +1 your content easily (at the very least it will raise its visibility on Google+).
You can make it easy for people to +1 your content by adding sharing icons on your website (via a service like Addthis), or simply by grabbing a plus one button from Google direct (they give you a snippet of code you can add to your site’s HTML).
You should also encourage your readers to follow you on Google +, because the more Google+ followers you have, the more +1s you are likely to get, and the more visibility your pages will have in search…you get the picture.

4. Use relevant keywords in your page titles, meta descriptions and URLs

Ensure that your page titles and meta descriptions contain
  • accurate, concise descriptions of your page content
  • keywords that you are hoping to perform well for you in search
Google often shows snippets of your meta descriptions in search results, and can use them to decide how relevant your site is to particular searches (by monitoring the clickthrough rates they generate in search results, with higher clickthrough rates indicating that a page answers a particular search query well).
Avoid being spammy though by stuffing titles and meta descriptions with too many 'catch all' keywords, because this can:
  • actively damage your chances of appearing high in search results (Google's algorithms are, to say the least, pretty good at spotting spam)
  • make your site appear appear off-putting to users who come across it during searches.
In addition to focusing on creating well-optimised page titles and meta descriptions, you should try to ensure that your site URLs also include keywords that you are focusing on for search purposes.
As a very basic example, if you are trying to sell guitars on your website, a 'clean URL' of would be more likely to help your search engine cause than a more generic 

5. Create backlinks to your site

Even if you've got fantastically well-constructed page titles, meta descriptions and URLs, they're usually fairly useless unless you've got 'backlinks' pointing to your website too. Backlinks are essentially links from other sites to your site, and in a simple sense Google counts them as 'votes' for your content.
There are two main ways to generate backlinks: 
  • via outreach, by asking other site / blog owners to feature links to your content on their sites
  • by regularly creating keyword-rich blog posts that are relevant to your business niche (if they are interesting / helpful articles about your area of business, they are more likely to attract a relevant audience, a proportion of which will create backlinks to them).
Avoid using companies that promise to create thousands of backlinks for you however - Google can and will penalise your site if it thinks there is spammy activity going on in this regard.

6. Follow Google's advice

Google are actually pretty helpful when it comes to advising you how to improve your site’s performance in search results – so helpful in fact, that they provide a free guide to optimising your site for Google search.
Read it cover to cover and make sure you are following all their advice. The guide can be found here and deals with the nuts and bolts of SEO – how to use headers, meta data and keyword-rich content appropriately.
You might also find Google's guide to page titles and snippets handy too (video below, and an article on the topic here).
If you're a Google+ user, you might want to stay posted to the Google Webmasters page - where you'll regularly get tips on SEO and other Google-related issues straight from the horse's mouth.
Finally, if you'd like some more advice on how to improve your site's general visibility in search, make sure you join our mailing list (we send out regular tips on content marketing).
Also Read: How to optimize your Blog content for Google Search

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Marienne Winklaar said...

Very informative! So much I did not know about.


Nice blog and good article

Christine Vient said...

Thanks for the advice! Pinning so I can come back to it!

Roger Keyserling said...

I have a lot of work to do now lol 😂 thanks great article

PinkOddy said...

A great post. I know I need to get back into using Google+ again properly - I can see the difference not using it is making.

Kelli A said...

These are excellent resources to get your site indexed. I've used a couple of them myself but there are a few here I need to look into more! Thanks for the tips!~Kelli A.

Mom Knows Best said...

You make this so easy to understand. I need to look into some of these sites.

Jade Hicks said...

thanks for such an insightful blog! I will certainly be trying out some of your ideas and see if it makes a difference! Great post!

MattieDog said...

What a great resource - your parts about how to use Google properly are extremely helpful (and in plain English)! Thanks for sharing your knowledge and will share with my readers.

Stephanie Pass said...

SEO is so important. I paid attention to it from the very beginning of blogging and search engine traffice is always my #1 traffic.

Courtney Aduke Schulist said...

I regularly check to see which queries are bringing people to my site. It helps me create new ideas.

Jessica Hughes said...

Some of these I am still learning and trying to get better at using. Some of them I already know well and use. This is a very thorough and helpful list!

Hey Sharonoox said...

Thanks for such an insightful information. I don't use google+ a lot but it sounds like a good platform when it comes to blog searching.

Colette S said...

This was so very interesting that I had to bookmark it! Thank you.

Denise M said...

Fantastic info Thank you!

Jennifer L. said...

Wow some really fantastic guide on making a blog visible. I know my friend has been wanting to start a blog and I know she'll need this moving forward

Katy {AShadeOfTeal} said...

These are great tips, and I really need to do some of these things. Thanks for putting them all together.

Kelly Hutchinson said...

So many great tips. I am glad to see I am using many of them already!

Coralie said...

These are great tips. It is important to work towards making your site more visible through search engines.

Roger Keyserling said...

I am a fairly new blogger and I will definitely put these things and practice thank you so much

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